Hot-or-Not Follow-Up: Technology and Trends in System Engineering

Innovative product-service systems (PSS) rely on remote monitoring, extensive data sharing, and predictive analytics. It requires a different, more holistic systems engineering approach.

The ‘servitization strategy’ expands customer relations and allows for more continuous cash flow from ongoing contracts. However, despite the rapid growth and potential of technology-based services, getting customers to accept them continues to be a challenge.

During the Hot-or-Not follow-up on April 14th, we dive deeper into this topic with Ed Nijssen, professor in Innovation, Technology Entrepreneurship & Marketing. His research focuses on marketing and sales of new products, service marketing, entrepreneurial marketing, and international marketing research.

This Hot-or-Not event is a cycle of five additional exclusive events including relevant topics in the Future of System Engineering.